How to be heard in the Noisy World.

Mahmud Asrul
3 min readJan 7, 2023

You have probably heard someone say that when everything is treated as special, then nothing is truly special. This concept can also be applied to situations where you have a priority and say yes to everything. In these cases, the priority becomes meaningless because it’s not about how many times you say yes, but rather about how many times you say no.

As you scroll through your social media feed, you are likely confronted with a lot of movements craving attention. It’s clear that everyone wants to be seen and heard. Unfortunately, It goes wrong when the concept of virality came to this earth, virality has led some people to make foolish and attention-seeking decisions. If we look at your own country, Indonesia, for instance, we see that many of the people who go viral do so by engaging in ridiculous or offensive behavior, consciously or not, using social media’s infinite capabilities of amplification (like, tag, share, etc.).

But we can’t deny being obnoxious or triggering is one of the most effective ways to get attention.

Have you noticed how much the world has changed just in the past decade? It’s crazy to think that back in 2010, 30-minute videos on YouTube were considered long, but now, people are satisfied with just 6 seconds on platforms like TikTok. but it’s interesting to think about how our standards for content consumption have changed. It’s easy to get sucked into the endless scrolling on social media.

On a different note, there’s a trend that’s been happening lately where environmentalists are using attention-seeking tactics, like bringing cakes to museums or attaching objects to art, to raise awareness about climate change. I fully support the cause of environmentalism and am definitely concerned about climate change, but these actions can be a little triggering for some people. It’s important to remember that the way we deliver a message is just as important as the message itself, and that good policies come from knowledge, awareness, and understanding.

I’m sure many of you can relate to the feeling of being triggered by something, whether it’s an attention-seeking environmentalist bringing cakes to a museum or a young activist like Greta Thunberg tantruming and at the same time advocating for the future of our planet. It’s tough to get people’s attention these days, especially in the fast-paced information age. Sometimes, it feels like people will do anything for a bit of viral fame, even if it’s not the best or most appropriate way to get their message across.

In my opinion, one key to solving this problem is awareness and understanding of different perspectives. It’s not effective to try to convince an economist to prioritize sustainability over economic growth, just as it wouldn’t work to tell a sustainability advocate that economic growth is more important. It’s all about telling people/audiences but with their own bubble perspective, understanding people’s bubbles and making it relate to them is the best way to be heard in this era. People will eliminate information that is not related to them, or even they know they will not use it in the near future.

I believe that one trend of the future will be the ability to balance sustainability and economic growth, rather than pitting them against each other. This will require creativity and an open mind, as well as the willingness to consider a range of perspectives.

True virality comes from organic, relevant content that resonates with everyone.’

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